Client
ZUU CHIPS
Year

2021

Deliverables
  • Packaging Design

Flavours of fun!

Zuu Cchips’ packaging design draws inspiration from the texture of zucchinis, conveying a playful and distinctive vibe. The brand’s personality is communicated through the use of bright colors and a fun font, setting it apart from other snack products in the market.

The packaging features an image of sliced zucchinis, showcasing the key ingredient of the product, while the texture of the zucchinis is used as a subtle background pattern to add visual interest without overpowering the design. This texture is intended to evoke the natural and wholesome qualities of the product.

Zuu Cchips’ brand name is prominently displayed in a playful, hand-drawn font that adds a sense of fun and whimsy to the packaging. Bold green, red, and blue colours are used to further enhance the playful and upbeat mood of the design.

Apart from the fun font and colorful palette, the packaging also provides crucial product information such as flavor and nutrition facts in a clear and easy-to-read format, enabling consumers to make informed purchase decisions.

Overall, the packaging design of Zuu Cchips aims to grab consumers’ attention and convey the brand’s unique identity. By incorporating zucchini texture and a playful font, the packaging generates a sense of excitement and anticipation around the product, making it appealing to a broad audience and standing out on store shelves.